Ha, I said the same thing when discussing the name, but the rest of the team simply liked it. I don't regret it though, we get to prove we publish the exact opposite. Thank you!
Yes, we will be reading final drafts, otherwise it would be very hard to keep track of all stories and versions.
If your story is chosen, and you give us permission, our editors will "polish it", if that is needed at all.
TL;DR: I didn't set it up but it's worked well for physical products my clients sell.
I haven't gotten my hands dirty with it but I freelance all types of web stuff so I have (and work closely with) a few people that handle the SEO/Ad stuff. Usually we are promoting physical products (think event tickets, used computers, ect..) with FB and have had a pretty good success rate. FB lets you target with a level of specificity that is kind of creepy IMO but useful.
I'd say it's worth a shot. It's not too expensive and you can run a short campaign to see if it makes a dent. Maybe start with a wider scope and narrow that as you see what's hitting.
I guess the tricky part would be having users on it to talk to when the first timers click through. Also a lot of FB traffic is mobile so that's something to consider. Maybe you can exclude them from your target? Idk.