In fact, answering the question about SEO's death, every SEO specialist should ask in return: "What are you waiting for from SEO?", "Do you know and understand the SEO competitiveness in your niche", "How much are you ready to invest in long-term SEO startegy" and "How long are you ready to wait for the first results?".
You're right, the site went down before I could look at the team page but now that I do it seems those people aren't on it. My apologies.
Although, they don't need to in order for it to be an ad. But to be fair, content marketing is a better term. And a good piece of marketing at that. It tricked me (intentionally or not) into thinking those people worked there and if I was a client that might get me to buy.
This was a couple of years ago, but the provider was Bluehost. While I had shell access and a compiler, I only used it to compile the node binary and make the main js file executable with a hashbang.
