I definitely agree that there is a lot of potential to unite the publishing capacities of the World Wide Web with the financial capacities of blockchains!

You should check out the open source projects that are referenced in the article:

https://github.com/blockai/openpublish

https://github.com/blockai/openpublish-state-engine

The Open Publish protocol basically embeds a WebTorrent compatible BitTorrent Info Hash in to the Bitcoin blockchain.

Blockchain != Bitcoin. In fact I would not like to live in a world like https://blockchainfutureslab.wordpress.com/2016/02/27/a-typi... . But I like the democratic aspect of the Blockchain as seen by some of the DAPs of Ethereum http://dapps.ethercasts.com/. If you think of Blockchain equals only financial capacities, please move along.