The quote isn't in the article. It's a joke, paraphrasing the subtext of what the Chronicle's editor is actually saying.

There are media outlets in San Francisco (The Street Sheet, Poor Magazine, and others) that dedicate most of their coverage to poor and homeless people, and to proposed solutions for poverty in San Francisco. This "coordinated media wave" is insulting to the hard work those publications put in, and to people who have been working on homelessness in San Francisco since it first reached crisis proportions in the mid-80s, and especially after the 1989 Loma Prieta earthquake.

The first quote in the article is about how the editor of the Chronicle wasn't bothered at all by this massive humanitarian crisis until it made her personally uncomfortable. And that, to me, displays a disgusting lack of empathy for someone whose job is supposed to be "comforting the afflicted and afflicting the comfortable".