Correct, this is not a statistical trial or anything official. In fact, my data ... | Hacker News

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		somid3 on Jan 15, 2017 \| parent \| context \| favorite \| on: Google and Facebook ad traffic is 90% useless Correct, this is not a statistical trial or anything official. In fact, my data is not significant. After years of using Google and Facebook ads that I have never seen CPM out beat CPC.

soared on Jan 16, 2017 [–]

Because cpm doesn't get measured with conversions. Cpm is almost strictly awareness which is very difficult to measure.

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