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>>For one trip, he hired a couple who he said did not look like conventional Trader Joe’s shoppers. They had dreadlocks, tattoos and piercings. “They looked like they just walked off the set of a Burning Man documentary,” he said.

I'm sorry? Trader Joes, in at least 4 locations I've seen in California, does special signs and displays the week before Burning Man to market to Burners. Where is this writer from?



This was in Northern Washington, close to the Canadian border, and more than 1000 miles away from Burning Man.




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