Well, if the guy with a wig proved he could grow a business selling my products in my target market, and is connected to a large base of potential customers, no I should totally not pick the random guy.
Trader Joe's own staff are already highly motivated because they're paid really really well.
The reason they don't set up in Canada is not lack of motivation, but that as a chain they'll have to get all sorts of products certified as suitable for sale. Most countries have strict rules about the import and sale of fresh produce or meat. Trader Joe's doesn't want to open a store that doesn't carry a full line of products, which would damage their brand. As a small store owner this guy was able to skate on all that regulatory overhead.
Good luck finding someone more motivated.