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From a legal perspective, no, you don't have the right to prevent resale of your products. From a practical perspective though, you can kill resellers by simply entering the same markets as them. They're selling the exact same products as you, but at a significant markup -- you'll put them out of business in no time.

Trader Joes' actions here seem to defy their self-interest. Instead of suing Pirate Joe's out of existence, why not offer to buy them? They've already done half the work of marketing your brand and building a storefront -- seems like it'd be a slam dunk to convert Pirate Joe's into a legitimate Trader Joe's location.



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