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I think this is only partially true. For example my client just added a huge chunk of functionality which is generating a lot of interest and will definitely lead to some nice sales.

Took me 2 months solo developing it. I basically looked at the competition, picked out the key features and made it, with little direction. I only really discussed what we should leave out due to cost/benefit ratio with the CEO, and it was usually him just agreeing.

I know of another larger company that could have made exactly the same functionality, but would talk about a team of 5 taking 2 years to do the same thing. Admittedly I have analyst skills as well as Dev skills and lots of experience, but that's still crazy to me.

That's not mediocrity winning for customer stability, that's being unable to react to the market.

Larger companies are realising this is a huge weakness and I've seen stories here of them setting up mini-teams given huge leeway to get stuff done.

Also look at gov.uk and the American equivalent that are transforming what were terrible portals with small nimble teams.



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