In that case, I'd shy away from using language like
> "in order to get all the PR and hype coming out from it."
> "surfing on the climate change and greenwashing wave"
and
> "It is of course extremely convenient for them"
These are all phrases often used to signal that their primary motives are something other than what you are claiming to praise them for. (Indeed, you say as much: "mainly because it is their market niche and what brings them business.")
Yes, they're a business and to stay in business they to be profitable. What people choose to do to be profitable makes a difference.
> "in order to get all the PR and hype coming out from it."
> "surfing on the climate change and greenwashing wave"
and
> "It is of course extremely convenient for them"
These are all phrases often used to signal that their primary motives are something other than what you are claiming to praise them for. (Indeed, you say as much: "mainly because it is their market niche and what brings them business.")
Yes, they're a business and to stay in business they to be profitable. What people choose to do to be profitable makes a difference.
https://www.merriam-webster.com/dictionary/greenwashing
> "green· wash· ing ... expressions of environmentalist concerns especially as a cover for products, policies, or activities"
https://www.merriam-webster.com/dictionary/hype
> "hype: ...
> 1 : DECEPTION, PUT-ON
> 2 : PUBLICITY, especially : promotional publicity of an extravagant or contrived kind"