Then you've got to give people a server-side component they can run, so that the infrastructure (not to mention security/privacy) load is handled by the right party. I personally think it's horrible that it's become industry standard to sell out customers like this.
What else can a paid product offer? I somewhat jokingly feel I'm paying for i++ To state my unpopular opinion again: Ah, another service government could do better than the free market.