i was just reading about this today in "Rework", about failing in obscurity. similar notion to failing at something mundane with the M&M's. relish the opportunity you have while operating in obscurity, to fail as often as you can so you can adjust and learn and tweak and process all the data that comes with that.

also reminds me of the zuckerberg quote: "unless you are breaking stuff, you are not moving fast enough." failure isn't the goal, rather a byproduct of good work.