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That dumb wall of text simply to show you don’t know what the word “objectively” means.

It’s also telling that so much of this “objective” user experience narrative apparently depends on immediate and gratuitous condescension and hostility towards your users.

You sound like a complete asshole. You’re not better than everyone that disagrees with you. Try to do better.



Engagement rate is measurable. The average time it takes for users to complete the action they're looking for is also measurable. Companies test this stuff, Apple isn't spending millions of dollars to redesign MacOS because Tim Cook is bored. Same goes for the Instagram redesign of a few years ago, or this GitHub redesign, etc.




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