Social media corporations make millions and billions by catering to manipulate - and often darn right evil - advertiser needs, spying and tracking users for them. And then they want to be all moral by playing identity politics and excising inappropriate language.

This sounds like an attempt to divert the public attention during the Corona + police violence crises the US is currently undergoing.

... and all of this is not to say what I think about the use of these terms. I'm of two minds about that actually.