Human language tends to be pretty fuzzy. Code seems to be quite precise and very pedantic about details.

In human language, you can play with idioms, metaphors, double entendre, etc.

In writing code, you miss one symbol and it breaks.

You can play in a similar way with code. It's just that other developers will hate you for it.

It was pretty popular when Ruby and JS came on the scene. I think it’s receded now but there are still tools like Homebrew that are worse than what came before, but people switched to them because they were written in Ruby instead of Perl, and somehow that made it cool.