While I dislike this attitude from non-programmers, I despise it from my peers and it seems to be universal across the spectrum except, maybe, older programmers (> 50) who seem to have a better sense of the value they're getting.
Peer: "You paid $30?!?! For an app?!?!" (I think it was OmniFocus)
Me: "Umm, yeah, because it's good and I use it literally every day across all my devices" (At the time I'd just ditched my Windows gaming PC, and my Linux instances were all VPSes or similar)
Peer: "But it's an app!" (like shouting louder explains something)
Me: "Right, which is what we make. You should understand, more than most, the actual work that goes into something like this."
Peer: Shaking head "But it's an app..." wanders off confused
Peer: "You paid $30?!?! For an app?!?!" (I think it was OmniFocus)
Me: "Umm, yeah, because it's good and I use it literally every day across all my devices" (At the time I'd just ditched my Windows gaming PC, and my Linux instances were all VPSes or similar)
Peer: "But it's an app!" (like shouting louder explains something)
Me: "Right, which is what we make. You should understand, more than most, the actual work that goes into something like this."
Peer: Shaking head "But it's an app..." wanders off confused