Worth noting that unless you’re personally selling advertising (which only a few people can do), ads are subject to a fee as well, by the broker/network.
You don’t collect 100% of the money paid by the advertiser.
What you avoid with ads on iOS is paying twice: Once to the broker, and again to Apple.
Sounds fine to me. The problem with apps is not quantity but quality. If we had ten percent as many and they were twice as good, I would be happy. Even if they were basically the same but didn’t constantly put click here to go to the App Store screens, I would be happy.
