Saying something is invalid due to a personal choice in vernacular is quite brazen and ignorant… it’s like writing off someone’s opinion because they used the wrong their/they’re/there
It's more than "personal choice in vernacular". Someone speaking authoritatively on construction methods should know the differences in terms. Calling a vertical wall framing member a "joist" would be just as wrong.
Balloon framing and platform framing are different, exclusive terms. Author uses it as a catch-all for stick framing throughout the article.
The rest of the article seems fine and insightful, but it's totally reasonable to see that incorrect terminology usage as an indicator of knowledge gaps. And the author appears to be more involved with cryptography and related concepts, so it tracks.
If I was reading an article about grammar and the author used the wrong version of their/they're/there I would seriously consider whether or not I should stop reading it.