If we don't speak up when they push the boundaries they will just continue pushing. The only thing stopping Apple from doing all of those bad things today is that they are afraid of bad PR. You should be happy that others speak up now rather than you waiting until what they do becomes bad enough that you feel the need to speak up against it.
I think the disagreement is whether this actually is pushing a boundary. To me, this is roughly identical to the ways that services have been checking for illegal material for years and years. All of the threats are the same.