I agree it would be fair. I don't agree that it is unethical. But I think it is counter productive. Attempts to price electronic items higher than the physical ones will only result in those items being pirated. They have not yet learned this lesson because they clearly think that the higher price will lead to more sales of the printed items.
I guess every industry needs to learn this lesson.
On the upside, the more they get addicted to the revenue from the electronic versions, the more strategic it will become, and once it is sufficiently strategic to them-- rather than the experiment I think they see it as now-- they will start having to seriously compete.
This will change the market dramatically, and most effectively.
The alternative- forcing their prices to be lower will only result in them removing availability (e.g. they'll stop publishing ebooks.)
I guess every industry needs to learn this lesson.
On the upside, the more they get addicted to the revenue from the electronic versions, the more strategic it will become, and once it is sufficiently strategic to them-- rather than the experiment I think they see it as now-- they will start having to seriously compete.
This will change the market dramatically, and most effectively.
The alternative- forcing their prices to be lower will only result in them removing availability (e.g. they'll stop publishing ebooks.)