Again, it depends on the company. For in-house software, which is quite a lot of the software out there, the people I need to show it to are not developers, but users. Given that I specified users, it seems pretty obvious we're talking about the whole company.
You clearly want other people to show empathy and try to honor the way you like to work. So I'll repeat icelander's question: Do you have empathy towards 90% of the remainder of a company who doesn't like that?
Do you have empathy towards 90% of the remainder of a company who doesn't like that?