Those cars don't have huge profit margins. They require selling in bulk to make a ton of money on them. That's why SUVs and trucks reign supreme here in the US. They're cheap to build, have less safety and emissions requirements, and people pay ridiculous money for them here. There's a reason Tesla started with premium cars, because they make more money. Same reason Ford and GM have stopped selling regular cars here. The day of the cheap car is long gone. $45000 is the average sale price here in the US for a car right now. I dunno how so many people can afford a $700+ car payment... but it's pretty normal.