"Anybody practicing the fine art of composing music, no matter how
cynical or greedy or scared, still can't help serving all
humanity. Music makes practically everybody fonder of life than he or
she would be without it. Even military bands, although I am a
pacifist, always cheer me up. - Kurt Vonnegut"
Coca Cola and other junk-food corporations latch on to art and artists
like flies, hoping to infuse some authenticity and meaning by
association. When I worked in that business it was Coke and Pepsi
behind every awards ceremony, and they were highly influential
over the record labels.
This is just a puff piece though, an ad for a song and its corporate backers.
I agree we'd find a 'united' India & Pakistan very interesting and newsworthy, and especially anything that credited music or anything else superficially surprising with it; but that hasn't happened and that isn't what this ad is.
"Anybody practicing the fine art of composing music, no matter how cynical or greedy or scared, still can't help serving all humanity. Music makes practically everybody fonder of life than he or she would be without it. Even military bands, although I am a pacifist, always cheer me up. - Kurt Vonnegut"
Coca Cola and other junk-food corporations latch on to art and artists like flies, hoping to infuse some authenticity and meaning by association. When I worked in that business it was Coke and Pepsi behind every awards ceremony, and they were highly influential over the record labels.