Bankruptcy in Japan doesn't work the way it does in the West - it's pretty much a death sentence commercially in Japan. The brand will never be used again and the assets will be liquidated. The loss of face and reputation makes it very different.
Whats the good of licensing a brand if the company was known for high quality products? Its kind of like how toshiba made laptops 25 years ago that still work today but now they just license their name out to be stamped on cheap crappy laptops that barely make it through their warranty period.
Did you just answer your own question? It is precisely for that purpose - to give the impression that this lesser-known manufacturer produces goods with the original quality level of the licensed brand.
Eventually, consumers catch on:
> but now they just license their name out to be stamped on cheap crappy laptops
The whole comment is me presenting my case for why these brands should just die instead of having their logo pasted on chinese crap to deceive consumers
Theres a whole burgeoning trend of chinese manufacturers buying the licensing rights to defunct brands and putting the eerily branded goods up on amazon.
> Bankruptcy in Japan doesn't work the way it does in the West
Doesn't work in which part of the way it does work in the West?
Is the brand part of the assets and impossible to be sold - as a brand - locally or globally as part of the liquidation with this Onkyo bankruptcy in Japan?
