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Most new technology heating and cooling systems are expensive because they serve the rich eco-nerd and commercial markets, both of which are willing to pay a premium for the real benefits of the technology.

Hopefully the recent pro heat-pump moves across Europe and the US Administration's invocation of the DPA to support domestic heat pump manufacture will push this stuff out to the mass market instead of just in the houses of the wealthy.

EVs are just now breaking out of that pattern, only after competitive pressure from companies like Hyundai, Kia, VW, and GM who have made nearly affordable EVs.



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