If you don’t make an effort to try smaller company’s products, you’re going to be biased towards bigger companies by virtue of them having better marketing and network effects. Some conscious preference to smaller companies can help counteract this.
And even if the smaller company has a worse product initially, some people using it anyways can help keep them alive in order to fund innovation. Smaller companies tend to be more willing to experiment or innovate, but that can’t happen if no one is willing to make a long-term bet.
If you don’t make an effort to try smaller company’s products, you’re going to be biased towards bigger companies by virtue of them having better marketing and network effects. Some conscious preference to smaller companies can help counteract this.
And even if the smaller company has a worse product initially, some people using it anyways can help keep them alive in order to fund innovation. Smaller companies tend to be more willing to experiment or innovate, but that can’t happen if no one is willing to make a long-term bet.