You missed that its not below market price, its below market price for the quality. But most companies don’t buy based on quality of credits but based on how cheap they are so they can get away with polluting. This is counterproductive and pricing those credits higher will lead to them not being as useful as they can be.

And honestly: I find it very arrogant to think that you can show up and propose this “crazy idea” that “hey what if you guys made more money you could do more good”, as if that hasn’t been considered…