Hasn't been rolled out in the US, although that's shifting as well. My employer (Tibber) have hundreds of thousands of paying customers in EU, and the bulk of the pitch is that we smart-schedule your EV and home heating to hit low prices, and sell ancillary services (eg. stop your charger for ~15s to help grid do frequency control).
While people may argue over who should get what slice of the pie, I think the situation in Europe has already answered that: you, the owner of the EV and charger or heat pump, get the pie.
I think Tibbers business model is good here: We charge a flat (~$5) monthly fee to smart-schedule your assets and buy electricity for you, and then you get ~100% of the profit from your demand-responsive asset. We also make some money if you spend less $$ on energy, since we settle daily with producers, but monthly with you, so lower cost of financing if you spend less.
The major blocker to more demand response, at least in EU, is the pace at which countries (looking at you Germany) roll out meters capable of hourly remote reading.
While people may argue over who should get what slice of the pie, I think the situation in Europe has already answered that: you, the owner of the EV and charger or heat pump, get the pie.
I think Tibbers business model is good here: We charge a flat (~$5) monthly fee to smart-schedule your assets and buy electricity for you, and then you get ~100% of the profit from your demand-responsive asset. We also make some money if you spend less $$ on energy, since we settle daily with producers, but monthly with you, so lower cost of financing if you spend less.
The major blocker to more demand response, at least in EU, is the pace at which countries (looking at you Germany) roll out meters capable of hourly remote reading.