so you buy the car, fully equipped with the heat seating... but you can't turn it on unless you pay a subscription fee?
I had to double check this wasn't an Onion article.
thats one of the most dumbest brand burning idea's I've ever seen. I'm happy enough with my Mid range Rav4 Hybrid that comes with seat heaters and no subscription fee thanks...
It's not a terrible idea for a lot of stuff. It's much more economical to add many features on all vehicles than to package them. Then you can individual menu out the items to the people who want them.
If it is economical, the benefits must be passed on to the consumers. Maybe luxury cars have become commoditised and BMW can’t think of any new innovative thing to charge for so this is what they do.
I had to double check this wasn't an Onion article.
thats one of the most dumbest brand burning idea's I've ever seen. I'm happy enough with my Mid range Rav4 Hybrid that comes with seat heaters and no subscription fee thanks...