And it's turtles all the way down. Every single incentive and system is optimized for some goal like periodic revenue increase. It's not one personality type and the desire to buy a new car, it's the intentional structure of a public corporation. We have high minded ideas about sustainability and corporate citizenship, but those views don't drive decisions in the bear market.
Yes that's true. I just think it's particularly easy to forget how your company actually works--e.g. what puts the bread on the table--when the markets are high. Therefore we see more monetization strategy in this type of financial cycle.