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First off, I'd like to state that this is excellent work you've done.

With that being said, I see two issues:

1. The branding is unrelatable. I don't need help remembering the things I'm interested in. Most people don't, I reckon. However, I'd bet that most people have trouble organizing data related to their interests. This right here is the heart of your product: Bookmarks++. Bookmarks on anabolic/androgenic steroids.

2. "Media" as the default selection immediately makes me feel like this is another Letterboxd. I know it's not. I know it's nothing like Letterboxd at all, but that's the feeling it gives me.

So, yeah… the first feeling I got looking at the homepage was: "Recall? Movie Posters? Is this Anki meets Letterboxd?"

I know that this isn't your intention, but as we both know: the first five seconds are crucial. It's so easy to click away.

Good luck! I hope this helps and I hope you succeed.



1. Thanks for pointing this out. I have been playing around with different versions of the copy. I have been struggling to get something concise that explains the idea.

2. I went with media as the main image as I thought it would be the most relatable. I guess I could put the everything section first.




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