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The good news here is that Adobe suite is not really threatened by Affinity products, as they're ahead in terms of features and enterprise presence.

They acquired Figma because Figma was quickly becoming the go-to collaborative UI design tool in the workplace, something Adobe did not have with AdobeXD. If they were to try to acquire another company in this space, it would likely be Canva, rather than a comparatively small player like Serif.



Consumers/the free market told Adobe to fuck off, but Adobe ignored them and forced their way in by buying the competition. This is something they've consistently done throughout their history, and it doesn't seem like there's anything consumers can do about it.

/end-lossely-related-rant


Can you give some examples? I'm thinking of flash, but that was bound to die anyway.


FreeHand is probably the most high profile, if not well known nowadays, since it led to a lawsuit brought by pissed off ex-FreeHand customers (which ultimately ended in a shitty settlement).

There's also a full list of their acquisitions here, which might be fun to scroll through: https://en.wikipedia.org/wiki/List_of_acquisitions_by_Adobe


Figma is the most recent. Behance and Frame.io are some other high-profile Adobe acquisitions.

FWIW, Flash is still very widely used in the 2D animation industry, as Adobe Animate.




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