One of the reasons that the vegetian options are more expensive is because the margins are higher. People compare supermarkets based on meat prices, so they accept lower margins on meat to attract more customers.
Another thing is that people don't typically buy brand name meat, which allows supermarkets to more aggressively negotiate on price.
At least this is how it is in the Netherlands (according to a newspaper article I can't find right now).
One of the reasons that the vegetian options are more expensive is because the margins are higher. People compare supermarkets based on meat prices, so they accept lower margins on meat to attract more customers.
Another thing is that people don't typically buy brand name meat, which allows supermarkets to more aggressively negotiate on price.
At least this is how it is in the Netherlands (according to a newspaper article I can't find right now).