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I think meat mimicking is a wrong approach. When I was 12-15, my grandma made a lot of plant-based menu, I don't even know what it is back then, so I don't know it's supposed to be meat alternative. It's just one strange menu that has a good taste.

I mean, should they try create a new naming system, stop advertising as anything related to meat at all. Create a whole new menu set, they don't even need burger! Look around the world of feed, mediterranean, italian, portuguese, south east asia etc. Plant-based chelf should be the whole new study as well. The current plant-based industry is so mediocre or too early.



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