I've been vegetarian for 40years and prefer my food to not be like meat. I also know plenty of people that avoid if too like real meat. Not sure what market they go for. People that dont want meat but miss it I guess. The idea of the latest lab grown meat I also find disturbing
I don't eat much meat outside of the occasional fish but I did welcome the fake meat fad.
It's not that I enjoy eating the product, it's that I need to find protein somehow when I'm at "American food" restaurants (fast food or otherwise). In most of these places there's no veggie protein options other than the "veggie burger" - and the fake meats have made these a little more ubiquitous.
