Top Gear did this, back when they were still on the BBC.
They dropped one presenter and a camera crew out of a helicopter around the top of a hill-climb OHV track in the Canadian wilderness, and had them activate an emergency beacon. The other two had to perform a rescue race in pickup trucks.
They dropped one presenter and a camera crew out of a helicopter around the top of a hill-climb OHV track in the Canadian wilderness, and had them activate an emergency beacon. The other two had to perform a rescue race in pickup trucks.
Overall, it was an entertaining ad.