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If I'm a shareholder of a company that builds office blocks, I'll be demanding dividends and a return on my investment.

Unless the customer (e.g. Apple and their giant do(ugh)nut) specifically ask for something that isn't structurally significant, a construction firm isn't going to add it.



> If I'm a shareholder of a company that builds office blocks, I'll be demanding dividends and a return on my investment.

Sorry I'm not following the point here. Can you elaborate?

> Unless the customer (e.g. Apple and their giant do(ugh)nut) specifically ask for something that isn't structurally significant, a construction firm isn't going to add it.

That's my point. There isn't any competition in the marketplace or any options for customers.

There are roughly 0 firms today that offer everyday people the ability to live in any new construction that isn't an asymmetrical suburban house built in a car-only development. A few have popped up, granted, but these are a tiny fraction of a fraction of new development in America at least.


Everyday people have insufficient wealth to shop around for homes or dictate design.


Many "ordinary" people who buy homes could custom-build, but it costs more in time and hassle and money (mainly the first two, to be sure) and then you're limited on locations.




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