There have been lots of press releases from universities looking to capitalize on the research done under their "leadership". Never mind that research is usually financed by grants and similar methods. So many of these announcements claim to be stupendous achievements, and they very well may be, but they tend to come with no real way of achieving commercial success. It's not necessarily the fault of the researchers and they did what they set out to do. It's the marketing teams that make it sickening to the point we've all become calloused to this kind of science spam.

Does ignition fall into the same category? We'll see