>Listenership fell for shows that have remained consistent. Some of my biggest customers have half or less than the number of listens they were pulling per week in 2019. And that's without changing cadence.
Do you think QCode has a viable business model? Producing scripted podcasts that are designed to be trial runs for TV shows/films?
I am not an expert on that side of the industry, but I'll say that there's good reason to believe their business model is viable. People subscribe and unsubscribe from streaming services (Netflix, HBO, etc.) as they find shows they're interested in or when content they care about wanes. I've subscribed to CBS for Star Trek and canceled after the season ends.
There's no reason to assume podcasting would behave differently: if there's compelling content, people will go out of their way to consume it. The trick is making audio that people will want to listen to.
Do you think QCode has a viable business model? Producing scripted podcasts that are designed to be trial runs for TV shows/films?