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They have other customers.

Even if they don't find it, this is great advertising for them, and gives them a reason to test their technology. And if they do find it, even better advertising.

I wouldn't be surprised if their negotiated finders fee from Malaysia is still below cost.



If they _do_ find it, they'll be getting reported for _decades_ for having found it. Putting a marketing value to that is… incredibly difficult.


first they shall have to find the proverbial broken up needle in a haystack deeper and wider than any search that has ever been done on earth. expected value of this thing is ultra negative no matter the marketing value lol




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