The same thing is common in the US, it's just "a complex of ten identical four story apartment buildings" or "an HOA development of nothing but three distinct similar house plans over and over and over again all the same color."
It's efficiency (fewer variants to make) + risk-minimization (design as a way of offending as few as possible for $$$ maximization instead of a way of expressing something).
It's efficiency (fewer variants to make) + risk-minimization (design as a way of offending as few as possible for $$$ maximization instead of a way of expressing something).