Interesting! The preferences in this thread very closely match those of ours. Irrelevance to the number of pixels and blackness of black, making it more of an event, having big picture (ours is about 3m diagonal, can't help but sometimes brag to people that my setup is 110"). For me it matters that it's also not a colossal piece of furniture, but a small piece of equipment, tucked near the ceiling and thus usually out of the view.

It sounds like a well defined niche. I wish it was a bit less of that, so that I could upgrade to a bit less noisy, with a bit brighter picture, at a lower price point than what they seem to be going for here in Northern Europe.