Cable television (and, to some extent "television" in general) has the stink of a dying industry all over it. Of course, "cable TV" during my lifetime has often been a type of business run, in many areas, as a sort of personal piggy-bank / for "rents" extraction, and not in any kind of public or consumer oriented manner at all [1]. But, really, at this point, cable is just milking as much as it can out of the generations that still are very dependent on it as it sinks into oblivion.
Cable wasn't exactly great, well, ever ... but, even through perhaps about 2015, it was at least somewhat watchable. In the past few years, I've had the ... (mis)fortune of being in a household with cable (after years of only even being able to watch when I went to someone else's home). Commercials were bad enough 10 years ago. Now, they hardly show any scenes in shows / movies before there is a commercial. Movies with runtimes of 1.5 hours, will run for 2.75 hours on TV. This can be on "broadcast" stations as well as cable-only. The barrage of ads only drops off after about 10pm.
Even worse, they now have very "dynamic" time slot ads, 5s ads interspersed with 15s ads etc... Plus, the ads themselves often enough feel made for the "TikTok" generation.
Just an absolute mess.
I'll never look back at TV with any deep nostalgia, though there is a bit of nostalgia for some aspects. It was never a highlight of life - like Seinfeld quips in one of his stand-ups: "... everyone on TV is doing something better than what you are doing ... you never see someone on TV sliding off the couch with potato chip crumbs all over their face ..." (something to that effect). But, it's really "jumped the shark", these days.
[1] https://www.nytimes.com/2021/09/30/obituaries/john-j-rigas-d... (I can't quickly find some of the material I was looking for - practices of companies in the 90s, fighting any kind of innovation while fees exploded etc. ... There were noteworthy laws enacted, incl. 1992 cable-related act and the notorious 1996 telco act ... lots of bad anti tech anti consumer crap mixed in all of it, and lots of private corralling of money, in any case)
Cable has definitely gone downhill. I remember we got our first cable box (a fairly large black metal box with a channel selector dial on it) in 1985 or so, and it was actually pretty good. Not that many channels, but as I remember it (I was very young, so it's a bit fuzzy), most channels had no commercials at all, even between programs.
I haven't had cable since 2005 or so, when I canceled it. I think I got cable TV just because I assumed that was just what I was supposed to do, since I'd had it for nearly all my life. But after a year or so of living on my own, I realized I rarely watched it, and got rid of it. Haven't looked back, and I aggressively avoid being exposed advertising as much as possible. When I'm visiting family the TV is usually on in the background (with some cable channel on), and it's astonishing to me how little actual programming is there these days. Feels like mostly ads, and, as you point out, normal-length movies have their time slots expanded by at least 50% to account for ads. Gross.
Cable wasn't exactly great, well, ever ... but, even through perhaps about 2015, it was at least somewhat watchable. In the past few years, I've had the ... (mis)fortune of being in a household with cable (after years of only even being able to watch when I went to someone else's home). Commercials were bad enough 10 years ago. Now, they hardly show any scenes in shows / movies before there is a commercial. Movies with runtimes of 1.5 hours, will run for 2.75 hours on TV. This can be on "broadcast" stations as well as cable-only. The barrage of ads only drops off after about 10pm.
Even worse, they now have very "dynamic" time slot ads, 5s ads interspersed with 15s ads etc... Plus, the ads themselves often enough feel made for the "TikTok" generation.
Just an absolute mess.
I'll never look back at TV with any deep nostalgia, though there is a bit of nostalgia for some aspects. It was never a highlight of life - like Seinfeld quips in one of his stand-ups: "... everyone on TV is doing something better than what you are doing ... you never see someone on TV sliding off the couch with potato chip crumbs all over their face ..." (something to that effect). But, it's really "jumped the shark", these days.
[1] https://www.nytimes.com/2021/09/30/obituaries/john-j-rigas-d... (I can't quickly find some of the material I was looking for - practices of companies in the 90s, fighting any kind of innovation while fees exploded etc. ... There were noteworthy laws enacted, incl. 1992 cable-related act and the notorious 1996 telco act ... lots of bad anti tech anti consumer crap mixed in all of it, and lots of private corralling of money, in any case)