Not according to Zuckerberg [1]. He was happy with DAU numbers and planned to commit to the app long-term.
Threads is contributing a huge amount of behavioural data to Instagram ad profiles so it may never need to run ads in order to provide significant value to the company. That's going to place X at a disadvantage over the long term.
But this is standard CEO-speak. He will remain completely happy with the app, committed to it going forward, and a personal power-user of it. Right up until the moment it's abandoned completely with no warning.
Instagram is also embedding Threads posts directly, with a link to open them in the app. I've gotten a few prompts while using Instagram to remind me to open Threads.
However, every time I open the app it's basically a ghost town. I personally don't know anyone using it, so I just see a bunch of brand and celebrity posts.
Threads feels more like a platform for brands than for regular people.
Waitlist is a distraction. Ask for a code from core("terminally online") Twitter users. I got mine on Nostr from someone not a furry. Perhaps you can ask around in the Fediverse.
I've never seen a anything from Bsky cross-posted on Twitter, IG, or Reddit. I don't think it's just people like me that won't want to hunt for an invite to something I can't even preview.
Because this is Meta we are talking about. They know how to build social networks.
And they have the cash to keep Threads going for decades whereas X is in a financial hole. Linda is meeting with creditors [1] who are freaking out over the drop in valuation and she doesn't even know whether the company plans to be advertising or subscription driven.
> Because this is Meta we are talking about. They know how to build social networks.
Meta, the company currently named after their attempted pivot to a VR social network that utterly bombed? I'll certainly grant that they built one social network, but it is less obvious to me that they can repeat it on command.
You have to have a talent for that though. How many companies have made terrible purchases?
Like him or hate him, Zuckerberg’s strategies have been great for his company. I don’t know about his VR business, but he’s like a Midas king when it comes to social media. Everything social media related he’s touched has turned into gold. Instagram and WhatsApp were already kind of big, but they’re were not the ubiquitous behemoths they are today.
Beware survivor bias. How many acquisitions has Facebook/Meta made? (answer: a lot). How many are social behemoths? (answer: 2). We don't know how many he tried to make successful and failed at, because we don't hear of them, or don't remember them.
The whole Oculus mess does seem to indicate he doesn't have a Midas touch. And let's not forget the metaverse, which isn't going at all well.
Never heard of Workplace before (unless that's the metaverse thing, in which case it's clearly not successful). And "threads is successful" is dubious: the key point of the article is that it isn't.
Workplace is private Facebook for large orgs. So just Facebook. Doesn't seem like a total flop, though.
I'd rather think that Facebook had been consistently successful in catering its cohort. That targeted cohort might just have too little overlap with users in market for Twitter/Mastodon/Threads, but as far as Facebook/Instagram(post-acquisition) are concerned the users seem satisfied with Meta-run social media to me.
also it might be enough now if they dominate some small niches at start and grow from there. Instagram started with mood pictures about coffee, tiktok was first about dancing videos etc. Zuckberg knows actual numbers and we don't.
