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It's impossible to have any deep critique of a shallow subject.

The bad faith is on Google's part-- they use vague slogans that signal generosity and kindness, while their actions are exploitative and borrow from the ethics and TTPs of malware authors. Last time, it was "don't be evil." Now, they're putting users first. How kind of them!

Anyone brave enough to adopt "don't be evil" as a motto deserves scrutiny when they find need to change it. It's a warrant canary whose absence speaks for itself.

"Ok, prove it" is a challenge not enough of today's conspicuous bullshitters are confronted with.



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