Currently those commercials are restricted to Amazon original productions. First they'll expand those to other content providers, following that will be major brands (Nike, Coke), and finally we'll have Shamwow and other Ronco products advertised on niche content.

Hey it's Vince with Shamwow! (Skip in 1320 seconds)

Agreed here, my wife was showing me shows with commercials months ago. How is this different?

These companies think that showing ads for their own products isn't an ad