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That does not change the fact that they have a choice.


If you willingly take no profit (Leaving market) over less profit (Losing control over AppStore in the market) then you can be almost sure that shareholders are going to sue you and I would bet shareholders would win such lawsuit. So no Apple doesn't have this choice.


Companies, including Apple, are sociopathic profit-maximizers. There is no choice when one of the choices is "make less money".




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