I market a physical product, but it's a weekend business. Something like a guitar pedal. No patents or other IP -- too expensive, and the protection is limited anyway. It's an analog circuit based on textbook design elements. No advertising, just word-of-mouth on web forums, and a web page. I build and ship from my basement.
The idea came from the fact that I'm a musician myself and tied into the community of players, who share their experiences and pain points on web forums. And an intimate understanding of electronics, physics, and small scale manufacturing.
All of my other inventions belong to my daytime employer -- about 20 patents so far. Since I'm plugged into a large business, I have access to market intelligence and at the same time a good understanding of the technical side of things. Plus, I can prototype virtually anything, so I'm less dependent on permission or having a formal plan to start making something.
That's cool! Why just a weekend business? Sounds like you have a good product there. Can I also ask, clearly you have some great ideas, skills and experience, why not go it alone full-time without the employer?
The idea came from the fact that I'm a musician myself and tied into the community of players, who share their experiences and pain points on web forums. And an intimate understanding of electronics, physics, and small scale manufacturing.
All of my other inventions belong to my daytime employer -- about 20 patents so far. Since I'm plugged into a large business, I have access to market intelligence and at the same time a good understanding of the technical side of things. Plus, I can prototype virtually anything, so I'm less dependent on permission or having a formal plan to start making something.