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Unfortunately the IBMs of the world have taught a lot of entrepreneurs a very valuable lesson:

Companies only pay attention to you as a customer when they think the checkbook is coming out, or going away. Big companies have different reasons, but the behavior is similar. The people who understand this start making everything sound like a quid pro quo situation even if it's not very sensible.

The more clever and slightly pessimistic entrepreneur might go so far as suggest the problematic customer talk to one of their competitors. But that sort of biological warfare really should be covered by the Geneva Convention.



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