I personally switched away from DDG when they started removing results that were errantly removed by Bing. Since Bing is their upstream results provider, I didn't feel like I was getting away from the overreach of big tech, so I went to Kagi where they don't solely rely on upstream providers as they have their own crawler and such. The fact that they offer other great features like filtering results, and integrated AI makes it worth switching and paying for. Plus, I hate ads. Targeted or not. So I'm willing to pay to make that go away for a quality service.